PROFILE PROSPECTING

Market segmentation

Would it help your business if you knew all the potential customers for your products or services, together with their spend on the type of products you supply? Maybe you would like a "family tree" of the decision makers and influencers, at head office, regional and branch level of all the people responsible for buying the services or products you could sell to those companies.

Perhaps you would like to give each of your sales people, a list of the names of major target prospects on their own patches, with key contact names, telephone numbers, addresses and spend.

If so, give us a call, we have carried out this sort of work regularly for clients of all sizes and in all sectors, throughout the 23 years of our existence. If you involve us, we will carry out a first class market segmentation task for your company.

Market research

Alternatively, you may have a database of targets but need to add more information to the existing records. We can discover: the names and titles of decision maker and others who influence the sale; volumes they buy or spend; problems they may be suffering currently where you could help; what would make them change to you as their supplier and when will they next be buying. See also "Database Building".

You may know very well, the sectors where your clients are but simply don't have all the names. Profile can help you by carrying out any of your research or market research requirements so ring us and ask what we would do to give your company the commercial advantage that many of our other clients.